Privacy Policy

Little Days (“we”, “our”, or “us”) is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the “Service”).

1. Information We Collect

1.1 Information You Provide

When you use Little Days, you may provide us with the following types of information:

• Account information: Your name, email address, and password when you create an account.
• Child information:Your child's name, date of birth, and gender (all optional) to personalise the tracking experience.
• Tracking data: Feeds, sleep, nappy changes, milestones, measurements, and other activities you choose to log.
• Photos: Images you choose to attach to milestones or journal entries (stored securely and never shared without your consent).

1.2 Information Collected Automatically

We may automatically collect certain information, including:

• Device type, operating system, and version.
• App usage patterns and crash reports (anonymised).
• IP address (for security and fraud prevention only).

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Service.
• Sync your data across devices and with invited co-parents.
• Generate insights and summaries about your baby's patterns.
• Send you important notifications about the Service (e.g., account security, feature updates).
• Respond to your support requests.

3. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

• With your consent:When you invite a co-parent or caregiver to share your child's data.
• Service providers: With trusted third-party services that help us operate the app (e.g., cloud hosting, analytics), bound by strict confidentiality agreements.
• Legal requirements: If required by law, regulation, or legal process.

4. Data Storage and Security

Your data is stored securely using Google Firebase with encryption at rest and in transit. We implement industry-standard security measures to protect your information against unauthorised access, alteration, disclosure, or destruction.

5. Data Retention

We retain your data for as long as your account is active or as needed to provide you with the Service. You may request deletion of your account and associated data at any time by contacting us at privacy@littledays.app.

6. Children's Privacy

Little Days is designed for parents and caregivers, not for use by children. We do not knowingly collect personal information from children under the age of 13. The child data entered into the app is provided by and controlled by the parent or guardian.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data.
• Export your data in a portable format.
• Withdraw consent for optional data processing.

To exercise any of these rights, please contact us at privacy@littledays.app.

8. Third-Party Services

The Service may use the following third-party services, each with their own privacy policies:

• Google Firebase (authentication, database, hosting)
• Google Analytics (anonymised usage analytics)
• Apple App Store / Google Play Store (distribution)
• Mailchimp (email communications for beta sign-ups)

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the “Last updated” date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: privacy@littledays.app
Website: https://littledays.app